Location analysis of regional service areas and planning for mobile businesses is as important as choosing a fixed location for any business. The region needs to explore if you are simply adding another service unit or deciding to open an entire marketing area. Now, assuming that you have decided to try and a new area, you must send a scout. You need high-tech data and then move your marketing skills in the right direction. Similar to allsophisticated military progress, you must find out what we're dealing with, in order to collect more information. Here are some of the information you need to know. Suppose you are in a automotive mobile maintenance for this discussion, each company may have different parameters, but that will help you in your development plan. First, you need to know where your customers are, you need to explore and look at;
Retail space
OfficeParks
Major industrial areas
Employers large
Areas of upper middle class
Malls are a good source of income. Typically, these centers:
Insurance agents
Food
Hairdressers
Travel Agencies
Deli
These are some good customers for a mobile automotive business. Another great advantage of working in department stores is that you walk-up customers and get lots of business cards to distribute. They could notask for a better exposure, nor could a small company does not buy more advertising.
Multi-tenant office parks and complexes are large because of the high density to commercial customers. Most people who are too busy working to do things themselves. Since you're working, you know, have the money. Once you have done the service on their cars, others will see the window of his office. The next thing you know they are flush with new customers and, potentially, every carParking. It 'also very easy to accept jobs when walking from door to door, every door is a few meters away. (High density = high profit when it comes to office complexes).
Large employers are also great, because a company will have 100-2500 people. A company could be one day a week. These companies also provide car company pool. Large companies often have company vehicles as well. The competition, the car companies do not work hard at homewhen you do a site survey and map their major customers. They are also interested in return on investment and have much to lose if they are wrong. Hiring a professional car wash typically consultants of the following criteria:
Demography
Proper zoning
Lot size
Visibility
Traffic count
Traffic speed
Drop-off
Adjacent area
Existing maps
Space For repair or service
Competition(Three-mile radius)
Car values ranging
In their study population, who are looking for:
Population in
Homeowners Versus Tenants
Age of population
Number of vehicles
Average travel time
It's always about what was there before the race and how strong the competition is to take care of customers. He looks the picture in the contest. It 'a well-maintained, clean facility is well equipped, good management and a modernBuilding?
You try to comfort her activities. But the car company can never be fixed as convenient as mobile because they can not move. Therefore, based on location, location, location. Of course it can not compete with a mobile business, at least we have any place at any time if we want to. Needless to say I'm in the car wash areas, in general, large areas in which to wash the car, and it's so fun to take their market share. It 'also easy. NotPrisoners.
Industrial areas are very important. There you will find marketing companies, freight forwarders, and most small fleet accounts. The easiest way to find an industrial area is to follow a road or railway. Industrial areas are where you find cement mixers, tractors and various loading technology.
Many other cities have bonuses such as:
Airports
Bus Terminal
Ports
Train depots
MilitaryBases
Campus High School
Big Government Buildings
These areas require special sales letters and they are also a center for high profit. You would do well to look at these areas and target markets. When scouting an area, it is important to gather lots of information and help from many places as possible. Just because you run a mobile business, instead of a fixed business site is no reason not to do your homework and scout out the area.
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